At dsbait.com, we know the excitement of getting out on the water or heading into the woods—and we don’t want paperwork to slow you down. Whether you’re casting for bass on Lake Mendota or tracking deer in the fall, we make it easy to get all the licenses you need before your adventure begins.

Buy Your Licenses Right at D&S Bait, Tackle & Fly Shop

Skip the online hassles and get your fishing and hunting licenses directly at our shop in Madison. Our friendly staff can walk you through the process, answer any questions, and make sure you leave fully prepared for your trip. No guesswork—just quick, convenient service.

Visit us: D&S Bait, Tackle & Fly Shop
Address: 1411 Northport Dr, Madison, WI 53704
Phone: (608) 241-4225

Prefer to Get Licensed Online?

If you can’t make it in, Wisconsin’s Go Wild system lets you purchase licenses from home, day or night. It’s fast, secure, and perfect if you want to print or store your license digitally.
Get started here: Go Wild Licensing Portal

Other In-Person Options in Madison

In addition to D&S Bait, licenses are available at:

• Sporting goods stores and bait shops across the city
• Large retailers like Walmart
• DNR Service Centers staffed to assist with licensing

Find the closest authorized license agent using the DNR’s interactive sales map: Find a License Sales Location

Special Discounts & Programs You Should Know

Wisconsin offers great ways to save on your license:

• First-Time Buyers – A $5 annual resident fishing license is available if this is your first license or your first in over 10 years at the DNR.
• Veterans – Eligible veterans can receive a one-time free fishing or hunting license through the Department of Veterans Affairs.

Let’s Get You Outdoors

Whether you buy at dsbait.com in person, shop online through Go Wild, or visit another Madison retailer, getting your fishing or hunting license is simple and fast. We’ll make sure you have everything you need so you can focus on what matters most—enjoying Wisconsin’s incredible outdoor opportunities.