At D&S Bait, Tackle & Fly Shop, we’re more than just a bait shop—we’re a part of the Madison outdoor community.
For decades, we’ve been a trusted gathering place for anglers, hunters, and outdoor enthusiasts who share the same love for Wisconsin’s waters and wild spaces.

A Hub for Local Anglers

Whether it’s swapping fishing stories at the counter, talking about the latest tackle trends, or sharing up-to-date conditions on local lakes and rivers, our shop is where Madison anglers come together. We take pride in knowing many of our customers by name and watching generations of families grow up with fishing as a shared tradition.

Supporting the Outdoors Year-Round

We stay connected with the community by:

• Sponsoring local fishing tournaments and events
• Partnering with conservation groups to protect and improve fish habitats
• Donating gear and resources to youth fishing programs and outdoor education

When you stop by, you’re not just shopping—you’re supporting a local business that invests back into the places we all love.

Our Network of Trusted Fishing Guides

Looking for a guided trip on Madison’s waters or beyond? We’ve built relationships with some of the best fishing guides in Wisconsin.
Whether you’re after trophy musky, walleye, bass, or panfish, we can connect you with professionals who know the local waters inside and out.

Our recommended guides can help with:

• Half-day or full-day trips tailored to your target species
• Boat or shore fishing experiences for all skill levels
• Seasonal techniques to put you on fish year-round

When you book through our recommendations, you’re getting more than just a guide—you’re getting someone we personally trust
to give you a safe, productive, and memorable day on the water.

Stop In and Let’s Talk Fishing

Next time you’re in Madison, visit us at dsbait.com or stop by our shop in person. Whether you’re picking up bait, gearing up for the weekend, or looking for a fishing guide, we’re here to make sure you have everything you need for your next adventure.