Expert Rods and Reels for Every Angler

We carry a carefully curated selection of rods and reels from trusted brands known for their performance, durability, and innovation. From ultralight spinning setups to heavy-duty baitcasting gear, our inventory meets the needs of beginners and seasoned anglers alike.

Our staff knows fishing inside and out, and we’re here to help you match the right rod and reel to your target species, fishing style, and local waters.

Brands You Can Trust

At D&S Bait, you’ll find gear from industry leaders known for their craftsmanship and reliability. Whether you’re looking for high-end tournament equipment or affordable setups that still deliver exceptional results, we have something for everyone.

Why Shop Local?

Buying your fishing gear locally means you get hands-on guidance, the chance to test different options, and support from a team who knows the unique fishing conditions around Madison. Plus, you’ll have access to our full range of bait, tackle, and accessories in one convenient stop.

Visit Us Today

Stop by dsbait.com or visit our Madison store in person to explore our selection of expert rods and reels. We’ll make sure you leave with gear that’s ready to perform on your next fishing trip.