We are open 6-6:00 every day except we close at 5:00 on Sundays. We are also closed Thanksgiving and Christmas days.

The Shop

Q: What kind of bait do you sell?

We sell a wide selection of live bait from small spikes to giant suckers depending on the time of year...but chances are we have what you're looking for. Feel free to call the shop to make sure we have what you're looking for 608-692-3459

Q: Can I place special orders?

Can't find what you're looking for on our shelves? We have access to almost any brand that exists and can likely special order you what you want. We can usually have items within a week, you won't have to cover shipping AND we can often times get you a deal!

Q: Do you sell online or ship orders?

There are enough places you can order online from but let us know what you're looking for and we can probably get it for you! Sorry we don't ship.

Q: I hear you offer free educational seminars, is that true?

You bet! Usually the 3 Thursdays before the season opener in the spring and the first 3 Thursdays in December we have a local expert stop by to help folks learn more about the great fishing in our area! These are free and open to the public. Follow us on social media to know when the next series begins!

Whether it’s live bait, conventional fishing tackle, fly fishing gear and tying materials, licenses, repair services or good old expert advice, we’ve got what you need to catch more fish in the Madison area!

Check out the best live bait in Madison!

At D&S we go to great lengths to make sure our live bait is the best in town! From your standard, year-round fishing fare to specialty, seasonal selections, you can’t beat our bait!

Worms

We carry the following year-round unless otherwise noted.

White Spikes

Wax Worms

Tennessee Red Worms

Jumbo Red Worms

Baby Night Crawlers

Nightcrawlers

Red Spikes (Winter Only)

Leeches (May-July)

Hellgrammites (very spotty May-July)

Thunder Bugs (very spotty May-July)

Minnows

We carry the following year-round unless otherwise noted.

Crappie Fatheads

Walleye Fatheads

Medium Shiners

Large Shiners

Blacktail Chubs

Pike Mix Suckers

Large Suckers

Jumbo Shiners (Winter Only)

Rosie Red Minnows (Winter)

Small Suckers (Winter/Spring)

Musky Suckers (October/November)

Conventional Tackle

D&S has been a hub for the fishing community in the Madison area for over 40 years for a reason! Our knowledgeable and friendly staff will not only help you find what you need, but can give you advice on when, where and how to use it! We carry most major tackle brands and several locally made products you won’t find anywhere else! Whether you’re wetting a line during the dog days of summer or hitting the hardwater, we’ve got what you need to catch fish in the Madison area and beyond!

We carry most major brands in the fishing industry!

Fly Fishing /Tying

Don’t forget about all the world-class fly fishing the Madison area has to offer! Whether you’re chasing Trout on a tiny spring creek, Smallmouth on a river or Panfish on our area lakes, we’ve got the gear to get you on the water! We also carry over 500 different fly patterns all hand-picked by our knowledgeable staff to work on our area waters! Are you looking to tie your own flies or maybe hair jigs and Walleye flies? Stop by the shop and check out our wide selection of tying materials!